Legacy Clubs, Inc., the Napa, CA-based provider
of eCommerce technology and wine club management tools, has today
announced a strategic partnership with Lufthansa Worldshop and Bedford
Forum, LLC, a New York - based marketing group specializing in ultra
premium and luxury brands. Through this partnership, Lufthansa's Miles
& More frequent flyers will have the ability to redeem their
frequent flyer miles for premium wines, gourmet foods, cookware, and
home products provided by such prominent brands as Dean & Deluca,
Viking Range, and Harney & Sons Fine Teas.Lufthansa, with more than
1.3 million U.S. Ð based frequent flyer members and 10 million
worldwide, counts among its member base some of the most cultured and
well-traveled individuals in the world. Through this new website:
LH-Worldshop-Gourmet.com, Lufthansa's U.S. members will have an
abundance of options in redeeming miles accumulated over years of
membership. Lufthansa's demographic profile indicates that its
members are more discriminating, more traveled, and more informed. They
have higher disposable incomes, higher educational levels, and a taste
for indulgence, making this the ideal audience for exclusive wines and
other luxury goods.Legacy Clubs was selected to provide the eCommerce
environment for this project based on its industry leading technology
and inside knowledge of the intricacies involved in the shipping of
wine. For this project we were presented with the challenge of
developing a dual currency environment, that will allow Lufthansa's
Miles & More members the option of paying with miles, cash, or a
combination of both., said Richard Kline, President and CEO of Legacy
Clubs, Inc. Our experience in developing custom web solutions for
numerous wineries and third party programs meant that we could easily
meet the challenge. The program is scheduled to launch on October 1,
2005.New Vine Logistics of Napa, CA was selected as fulfillment partner
for this project based on their advanced shipping model which enables
the sale of wine directly to consumers in up to 43 states, in full
compliance with the laws of each state. By partnering with New Vine,
the program gains the ability to offer ultra premium Napa Valley wines
to a large majority of program members.Wineries interested in including
their wines in this program should contact Legacy Clubs.
Inc.
at 707.253.7400. About Legacy Clubs, Inc.: Through its proprietary
software, eWinery Solutions, Legacy Clubs offers an unparalleled suite
of eCommerce tools for the wine industry and third party programs.
Founded in 2001, Legacy Clubs has developed industry-leading online
wine club and e-commerce software providing a comprehensive solution
for direct-to-consumer marketing. Legacy has forged strategic
partnerships with recognized industry leaders in marketing, wine
sourcing and fulfillment.For more information, please visit:www.eWinerySolutions.comwww.LegacyWineClubs.com.
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